Friend, I hope your having a great day. You know, I just love this business. I don’t know of any other business that gives us a better opportunity to make a difference in peoples lives. Today more than ever before people want a better life. This is where we come in.
We are on a journey in our lives to become better people and we TRULY have the ability through our marketing to reach so many more people than we ever could in our local marketplace.
More than ever people want to see you and relate to you. With the advent of social media (Facebook, MySpace, Twitter, Squidoo) people are connecting with each other and building friendships and relationships everyday. I don’t know of any other medium that is more POWERFUL at building relationships than VIDEO MARKETING.
Creating videos is really a simple task to do. In fact, I’m not going to get into all the technical details about which camera to use or lighting.
I’m going to share with you the EXACT steps I use to GROW my business using video marketing. I do not pretend to be an expert at video marketing but through my videos I have seen many sales and relationships built. I will keep this lesson simple so you can start using this marketing strategy today in your business.
Many Laptops come equipped with a webcam. You can use this or a flipcam. I prefer a mini cam with a tri-pod. Many built in cameras do not give good quality videos so be careful.
For example when I first got started I used my built in Laptop camera. The image was decent but I wanted a better image so I went with a mini camcorder. My camcorder picks up 680,000 pixels. Just look at your budget and decide whats best for you. My point is you don’t need a video studio to get started. There are many inexpensive ways to go. Just make sure your camera picks up at least 1300 pixels.
Your videos can be optimized so that they are easy to find in the search engines just like your articles and websites.
You definitely want to sign up for a free account at YouTube. They are by far the #1 video sharing website. Next, sign up for a free account at TubeMogul. TubeMogul will allow you to upload one video and share it with a number of video marketing sites on autopilot.
Once you have your accounts set up, sit down and brainstorm 5-10 topics with compelling titles. Make sure your titles are keyword focused.
Next, just relax and be yourself. Remember people want to see you and relate with you and your message. Your video does not have to be perfect to get prospects. In fact many of the cheesiest videos will get viewed. The trick is to have a compelling description and then piggy back off of the popularity of YouTube in the search engines for SEO purposes.
Also, when you ask people to comment on your videos or have links coming back to your videos this will also increase your search engine traffic.
As far as editing software I use two programs. One is FREE and is o.k. (It does the job) and the other is paid and is OUTSTANDING – ‘CAMTASIA’ I highly recommend getting your FREE trial to Camtasia if you are serious about using video marketing.
If you go to Camtasia.com you can download a free 30 day trial and then purchase it for $299.00.
Camtasia will actually allow you to record your screen for training videos and a multitude of other video editing techniques. All of the top producers in this industry that I know use CAMTASIA or something similar. After you have your video edited and saved to your computer the next step is to upload it to YouTube or TubeMogul.
In YouTube you will be asked to fill in a description. This is the section where you will put in a keyword focused description of what your video is about and your URL’s.
Once it is uploaded, TubeMogul or YouTube will do the rest. My final thing to say about Video Marketing is that you definitely will want to create a channel in YouTube and attach your videos to all of your other websites like blogs, social media sites, and your website.
Use this knowledge Friend to get started today creating videos and blasting them all over the web. You will find new friends and ATTRACT PASSIONATE and HIGHLY TARGETED prospects for your business. If you leave your phone number it won’t be long before you will have your prospects calling you.
Please take this information and run with it!
Look for my next article soon where I will teach you the secret to getting more done, staying focused on what’s important, and keeping the passion alive in your business. Please look forward to this POWERFUL article coming tomorrow.